![]() Seeing these discounts can positively influence users’ perception of the brand and the site, giving them another reason to check back in the future. If you offer discounts, this is a benefit you should advertise to everyone - not just those seeking out sale items. ![]() It is still appropriate to have a Sale section for those motivated by cost savings, but cornering these savings into a single page means many users will never see them. Now, knowing that, if I came back to the site, I would just go to the designers I like.” “If I go to a designer I like, I wonder if the things by that designer that are on sale will be there?” When she got to the page, she was pleased to see sale items listed. On, a user went directly to a designer’s page, hoping that it would include sale items from that designer. Our research participants often gravitated toward discounted items shown alongside full-price merchandise, and mixing sale priced products in with regular-priced items helped them understand that there were sale items on the site. Sites that display sale items together with full price items help users discover discounts within their area of interest. (Previous research established that there are several different types of ecommerce shoppers with different behavior patterns.) Users looking for a particular item generally browse based on category. Some users navigate directly to Sales sections when motivated to find a bargain, but others do not specifically seek out Sales sections. It is best to list discounted items on both the appropriate category page as well as in the Sales section. List discounted items in the Sales section as well as in appropriate categories.ĭo not limit the display of sale items to a dedicated Sales section of the site. Communicating Discounts and Promotions 1. In our research for the new fourth edition of the Ecommerce User Experience report series, we evaluated users’ experience with promotions and discounts across a variety of websites and we’ve identified a set of guidelines to help designers address the presentation of discount-related content on ecommerce sites and applications. Designers should evaluate the types of promotions that may be offered and design effective approaches to both communicate these offerings. ![]() Incorporating the many possible promotion types (ranging from sitewide coupon codes to multiitem savings) in the online shopping experience can be a difficult design challenge. Keep your “dogs” from barking and save on comfortable footwear when you shop with Easy Spirit online coupons and coupon codes.Many ecommerce websites offer a variety of sales, coupons, or discounts to their customers. Shop by size and width, and find shoes that actually fit your feetĪlso check out Easy Spirit’s new Anti-Gravity line of footwear – shoes so comfortable that you might as well be walking on air.Get athletic shoes ideal for any workout, from low-impact workouts to high-intensity training.Experience the feeling of extreme comfort in boots, including ankle styles, mid-calf length, or tall styles.Head off to work or a night on the town with comfortable and classy dress shoes, wedges, and pumps.And now you can save on your new favorite pair of shoes when you shop with Easy Spirit coupons. ![]() Easy Spirit designs shoes for women that feature innovative comfort technologies engineered for your biology and your lifestyle.įor twenty years, Easy Spirit has built its mission around the single principle of comfort. It’s time to combine comfort and style into one shoe. You don’t have to leave the house with two different pairs of shoes anymore – the ones you wear out and the ones you wear when nobody’s looking. ![]()
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